🌺 Spring planning: 20% off all itineraries with code SPRING20
🌺 Spring planning: 20% off all itineraries with code SPRING20
For many travellers, Icelandic airline Play was the obvious choice for an affordable adventure. However, that option ended on Monday 29 September 2025 when the company unexpectedly ceased operations. The collapse affected around 80,000 passengers with tickets already purchased, complicating the plans of thousands of people.
Since its launch in 2019, Play has established itself as a reliable low-cost airline. Its demise is a big loss, and there are concrete reasons for it. According to the company’s management, soaring costs, particularly fuel and emissions allowance prices, combined with a failure to secure further funding, were behind the collapse. “This is an extremely sad day for all of us,” said CEO Birgir Jónsson. “Despite the tireless efforts of our team, we have reached a situation where continued operations are impossible.” The end of the airline also means job losses for more than 400 employees.
If you are one of the affected passengers, you need to act quickly. Here are the basic steps:
The end of the Play doesn’t mean you can’t get to Iceland. Moreover, competing carriers are expected to offer a helping hand:
Planning a trip around Iceland on your own is a great adventure, but it also requires hours of research. If you want to make the process easier and get verified information, take a look at our ready-made itineraries. These aren’t organized tours, but detailed handouts full of practical tips, a plan for each day with an interactive map that you can use as a solid foundation for your trip or just pick and choose what interests you. Each of our itineraries also includes many tips on accommodation in Iceland. We’ve also partnered with Blue Car Rental to give you a 5% discount on your entire car rental.


Martin & Tina • 04. 03. 2026

Martin & Tina • 02. 03. 2026
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